There are tapes, and there are tapes. This is a Tape.

What makes a good tape good? The first is strength. This tape's carbon steel core allows it to be extended about 2.5metres while supporting it's own weight. 

Then readability - the black text on white base is clear and easy to read.

Accuracy? Yes - this one is certified to JIS Grade 1 standards. The self-correcting zero-point hook is not magnetic.

Smooth operation - the housing incorporates a shock absorber to reduce impact when retracting quickly, and the nylon coating on the tape itself keeps everything moving smooth.

Finally, convenience. This tape comes with a locking belt-clip holder. Fasten it to your webbing, belt or toolbag to have your tape within arm's reach at all times. It detaches with a push of the red button on the top, making it a one-hand operation to grab the tape and put it back. It ships with a strap which can be easily attached to prevent it ever being picked up and walked away with by the wrong person, or left off to allow for more flexibility. 

Designed in Japan. Manufactured in China.